Tokyo-based Design and Marketing Strategist

Creativity with Purpose

I strive to become great at everything I do, love a challenge and aim for creative results every time.

Currently employed at an IT venture company Metaps Inc. as Lead Designer. I focus on digital marketing and design. If you have a project, please get in touch.

Hire Philip Download Portfolio

@PhilipMadeley

Services Offered

My expertise encompasses all forms of branding, marketing and web development. Get in touch today to see how I can level up your business.

    • advertising
    • apparel
    • ads
    • banners
    • billboards
    • book design
    • brochures
    • business cards
    • calendars
    • catalogues
    • CD/DVD booklets
    • copy writing
    • certificates
    • direct mail
    • flash animation
    • flyers/handouts
    • folders
    • graphic design standards
    • greeting cards
    • folders
    • graphic design standards
    • greeting cards
    • hang tags
    • illustrations
    • interactive design
    • labels
    • letterhead
    • logo design
    • magazine layout
    • menus
    • motion graphics
    • newsletters
    • note pads
    • one sheets/sell sheets
    • package design
    • photo retouching
    • postcards
    • posters
    • press releases
    • print management
    • promotional items
    • rack cards
    • rip cards
    • signage
    • stationery
    • stickers
    • tickets
    • trade show displays

    • analytics integration
    • blog development
    • browser testing
    • competitor analysis
    • content optimization
    • CMS (content management systems)
    • contact forms
    • domain name registration
    • e-commerce
    • email newsletter sign-up forms
    • event calendars
    • favicons
    • Google Apps setup
    • hosting
    • keyword research
    • landing pages
    • map integration
    • mobile-optimized sites
    • monthly analytics reporting
    • password-protected pages
    • PayPal integration
    • photo galleries
    • retail locator
    • SEO (search engine optimization)
    • site map development
    • social share icons
    • social media feeds
    • SSL certificates
    • template customization
    • video integration
    • website analysis
    • website design
    • WordPress customization

    • Email Marketing
    • A/B split testing
    • analytics integration
    • auto-responders
    • content development
    • customer segments
    • event registration
    • list management
    • monthly reporting
    • template design
    • Social Media Strategy
    • Social Media Strategy
    • account set up
    • advanced scheduling
    • analytics integration
    • daily/weekly account management
    • Facebook landing pages
    • monthly reporting
    • online reputation management
    • Twitter backgrounds
    • YouTube, Vimeo and video marketing
    • Online Advertising
    • Online Advertising
    • A/B split testing
    • account set up
    • analytics integration
    • Bing/Yahoo! ads
    • campaign strategies
    • custom landing pages
    • Facebook ads
    • geographic parameters
    • Google AdWords
    • keyword and negative keyword selection
    • media and budget recommendations
    • mobile ads
    • monthly reporting
    • rich media display ads
    • SEM (search engine marketing)
    • website banner design

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Portfolio

A selection of my creative work dating back to 2001. Please get in touch if you have any questions or want to buy any of the art .

  • Logo Design for Clothing Company. Design process detailed

    Logo Design for Clothing Company. Design process detailed

  • Web Design for Music Agency

    Web Design for Music Agency

  • Brand ID, Package design

    Brand ID, Package design

  • E-commerce Web Design

    E-commerce Web Design

  • Package Design concept

    Package Design concept

  • Web Design for Australian Eco-Housing Developers

    Web Design for Australian Eco-Housing Developers

  • Various Logos Designs

    Various Logos Designs

  • Various paintings from 2001

    Various paintings from 2001

  • Plastic Tree project from 2002

    Plastic Tree project from 2002

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Resume

Profile

Highly focused creative professional, with extensive understanding of management strategies, design processes, and creation of stylistic guidelines for user-targeted digital contents. Highly communicative, enjoys working in a team to drive visual direction, visual systems, brand identity, production quality and style. Quick to conceptualize and plan contents based on KPI’s and trends to target international market demands.

Experience

Lead Designer

Metaps Inc. ( ~ Present)

Shinjuku-ku, Tokyo.

Art Director

KLab Games Inc. ( )

Minato-ku, Tokyo.

Design & Marketing Operations Executive

Dagmusic Ltd., Hotteeze Heat Pads Pty Ltd.( ~ )

Minato-ku, Tokyo.
Was responsible for all creative development, directing and coordinating all activities that involved casting & auditions, events, import, export and sales of manufactured products. Analysed global sales data and market research to determine potential business growth areas.

Achievements: Dagmusic Ltd.
  • Revolutionized the company's brand identity to attract some the world's biggest game clients such as Konami, Capcom, Nintendo, Square Enix and Bandai Namco Games.
  • Effectively coordinated casting and auditions for Japanese super stars including Matsumoto Hitoshi, Katou Miliya, Ohguro Maki and was assistant director for an international BBC Radio Drama "A Tokyo Murder".
  • Liaised with major Japanese production and advertising agencies to fulfil their client's project requirements. Clients included Kirin, Panasonic, NTT DoCoMo and The Tokyo Olympic Committee.
  • Managed live entertainment for corporate events at some of the most prestigious hotels in Tokyo including The Four Seasons, Grand Hyatt Tokyo and Ritz Carlton.
Achievements: Hotteeze Heat Pads Pty Ltd.
  • Between 2007~2010 took the company from selling 677,126 pads in 5 countries to selling over 2,000,000 pads in 19 countries with a gross profit of over 183 million yen.
  • Developed innovative advertising campaigns and package designs that were influential in securing deals with Lotus Brands Inc. (USA), Mister Mint (Australia) and Coles – Australia's largest supermarket chain.

Artist, Graphic & Web Designer

Freelance ( ~ )

Shropshire, United Kingdom and Tokyo.
Worked with European and Japanese clients to successfully take projects through from initial brief to completion including research, concept design, sourcing of images, client liaison and artwork creation. Created over 30 works for group and solo exhibitions.

Education

B.A., Fine Art

Leeds Metropolitan University, United Kingdom. ~
Specialised in Contemporary Painting & Sculpture

Technical Skills

  • Software: Adobe Acrobat Professional, Bridge, Illustrator, Photoshop, InDesign, Dreamweaver, Premiere, After Effects, Final Cut Pro, Pro Tools, Sound Studio, Microsoft Office Suite (Word, Excel, PowerPoint)
  • Development and administration of content management systems: WordPress, Shopify, RSS
  • Web application development languages: XHTML, CSS, JavaScript, jQuery, PHP
  • Web server administration, deployment, and maintenance: MAC OSX Server, Amazon Web Services (S3), MAMP

Interests

  • Japanese Language Proficiency Test Level 2
  • Art & Design, Swimming, Snowboarding, Travelling, DJ'ing
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